Rise above the noise
Rise above the noise
Helium is on a mission to help emerging brands rise above the noise without paying traditional retainer fees.
Apply meticulous attention to metrics that determine campaign success and define ROI.
Start with a rock-solid foundation to build a successful program.
Generate the best content to keep you top of mind with your target audiences.
Cement your credibility by capturing accolades from the most respected 3rd party validators.
Navigate the unexpected by preparing, reacting and responding with transparency and integrity.
Attract new customers and deepens relationships with the ones you already have.
Don’t just make a splash, create a tsunami :)
Show it, don’t tell it.
Identify the folks who matter the most to your customers, and make sure that they are on board.
Save yourself time and money by figuring out what’s most important to your customers.
Reach out to the writers and thought leaders who command the greatest audience.
Rise above the rest by establishing yourself as an expert in your field.
Choose the right words to tell your story and differentiate yourself from the pack.
Ensure that you are everywhere that your audiences look for information.
Ensure that you come up first, and often.
Start and engage in conversations that matter with all of your important constituents.
Get ready to nail it.
Develop and distribute video content that people will really want to watch.
Helium was founded in January 2015 with the mission of providing stellar communications programs at a reasonable cost. We do that by drawing on the expertise of a network of interdisciplinary professionals with decades of experience in strategic communications who have made a deliberate decision to move away from the onerous cost structure and unnecessary overhead of the traditional agency model. The result? Premium quality, measurable results, and ultimate flexibility in service offering and engagement length, all at a price point that isn’t prohibitive for most emerging brands.
We deliver blended communications across a host of earned, owned, shared, and paid communications channels – from PR campaigns that reach the top tier broadcast, online and print news sources, to social media campaigns designed to attract new audiences and engage, to paid content development and placement, to offline event planning and execution. Just tell us what you are hoping to achieve, and we’ll be happy to put together a proposal that works for you.
In founding Helium Communications, Rebecca West is on a mission to provide premium level strategic counsel to emerging brands without forcing them to pay the outrageous retainer fees associated with traditional agencies. Rebecca is an original co-founder and former SVP at Atomic Public Relations, a firm that she helped to grow to 140 people and $18M in billings over the course of 14 years. Rebecca also founded the firm’s sister agency, H3O Communications, where she oversaw strategic communications programs for a diverse roster of technology clients, while managing a team of enthusiastic and talented PR professionals. Before that, served in PR management positions at Shafer Communications and Quantum Magnetics. In the 20 years she's spent in PR, she's worked for a broad range of consumer and B2B companies. In addition to strong business, client and team management skills, Rebecca’s particular strengths are in strategic planning and execution of PR programs involving a mix of traditional and social media.
Margaret Mei Huang, Pageonce (now Check)
Rebecca is a top-notch PR strategist and consummate professional, whom I hired when I was in-house at a tech startup. I've known her for about a decade now, and she is always a pleasure to work with, provides great strategic insights and manages an effective team. Since I also worked with Rebecca at the agency, prior to hiring them, I felt I had full-transparency into all aspects of the account. I always felt that I was in good hands. She was diligent in making sure our PR efforts generated results, or would recommend another route. I'd be thrilled to work with Rebecca again.
Susan Doherty, CMO Hipmunk
Rebecca is excellent to work with. She's friendly, creative, and has deep expertise in public relations. Rebecca provided excellent public relations advice and strategic counsel to the Hipmunk team when we needed guidance on securing coverage for new product launches, fundraising, and consumer stories. Her firm, H3O, also provided unique PR services including the "ComContext" to get an in-depth view of how Hipmunk's PR compared to competitors each quarter. It was a pleasure working with Rebecca.